Project Title:   BRANSON, MISSOURI TRIP (TRAVEL AND RECREATIONAL INFORMATION PROJECT)
     
Project Status:   Completed
     
Project Type:   Operational Test
     
Project Description:   Branson, a rural community located in the heart of the Ozark Mountains, has become known as the live entertainment capital of the world. The pristine natural surroundings of Branson have always attracted large numbers of visitors. The Branson TRIP sought to provide Branson Tri-Lakes area tourists with comprehensive tourist attractions, weather, traffic and road construction information. This information was provided through technologies such as the World Wide Web, dial-in telephone services, changeable message signs, highway advisory radio, commercial radio, kiosks, and cable television. The project evaluated those means of conveying information.
     
Project Location:   Branson, Missouri
     
Project Partner(s):   Missouri DOT; City of Branson, MO; Missouri Division of Tourism; Stone County, Taney County, Southwest Missouri Advisory COG; Branson/Lakes Area Chamber of Commerce; Table Rock Lake Chamber of Commerce, Castle Rock/Black Veatch; Addco; Intuitive Solutions; The Branson Connection; The Vacation Channel
     
Project Start Date:   October 1997
     
Project End Date:   July 2000
     
Estimated Total ITS Funds:   $600,000
     
Estimated Total Project Cost:   $1,325,000

Project Contacts:    
     
Mary Ridgeway
FHWA Missouri Division, HDA-MO
(573) 638-2616
Ext.
Tom Ryan
Missouri DOT
(573) 526-0124
Ext.



U.S. Department of Transportation, Intelligent Transportation Systems