Appendix A: The Study Brochure
The Study Brochure
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[Front cover of brochure]: U.S. Department of Transportation logo. HELP US TO MEASURE DRIVER SATISFACTION WITH LOCAL ROADWAYS! Read inside about how to participate. Survey conducted by NuStats on behalf of: U.S. Department of Transportation in cooperation with Cobb County Department of Transportation NuStats logo. |
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[Back cover of brochure]: Q. Why Should I Participate? During this study, opinions and satisfaction ratings from all drivers are needed, including those who use the roads to get to work as well as those who use them to access nearby stores. Whether you travel during the morning or afternoon peak, mid-day, or on the weekends, your input is needed to ensure that the results are representative of all local roadway users. Your involvement is important because the U.S. Department of Transportation needs to obtain input from a wide range of drivers on the local roadways. The results will be used to develop satisfaction ratings that can then be used when identifying and prioritizing roadway improvement projects. As a local road user, your input is critical to ensure that these ratings are as accurate as possible. Q: What if I Want More Information Please contact: Jane Lappin U.S. Department of Transportation Volpe National Transportation Systems Center 617-494-3692 lappin@volpe.dot.gov |
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[Inside page of brochure]: Q. What Is the Driver Satisfaction Survey? This landmark study, led by the U.S. Department of Transportation, in cooperation with the Cobb County Department of Transportation, will measure driver satisfaction with conditions on local roadways. This study is designed to identify the factors or roadway conditions that are most important to driver satisfaction. The results of the study will be used to help transportation planners across the country make the most of limited funds by focusing them on improvements that do not involve new road construction but are directly related to driver satisfaction. The first phase of the survey will obtain driver satisfaction ratings from 500 local drivers who travel frequently on Paces Ferry Road and/or Spring Road. In the spring, those same drivers will be asked to repeat the survey process, so that any seasonal variations can be identified. Q: How Was I Selected? Since it is not cost effective to survey every household in your area, a representative sample is taken that focuses on households surrounding the local roadways being studied. The telephone numbers were randomly selected by a computer. Contacting your household for this survey is legal — survey organizations are exempt from Do-Not-Call lists. |
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[Inside page of brochure]: Q. What Does My Participation Involve? An interviewer from NuStats, a nationally recognized survey research firm, will call randomly selected households in your area. During this phone call, questions will be asked to identify those who routinely drive on 1)Paces Ferry Road, between Atlanta Road SE and Paces Mill Road, and 2)Spring Road, between Countryside and Cobb Parkway. Next, questions will be asked about your typical travel habits and then some background information that will be used for stastical purposes only. These questions will help identify a "typical" trip that you will be making in the following week to use as your "scheduled drive." This is a trip that you normally make and which represents your typical use of the roadway near to your home. Next, you will receive a packet that contains: 1) Background Information Form 2) Driver Survey The Background Information Form is designed to obtain more details about your "typical" trip as well as your driving habits in general. It contains less than 20 questions and takes about 3 to 5 minutes to complete. The Driver Survey is what you will complete as soon after your scheduled drive as possible. It contains 13 questions designed to help you evaluate road conditions encountered during your "scheduled drive." Once you've completed the Background Information Form and Driver Survey, you can provide the information to us in one of the following ways:
The survey data will be used solely to provide information on overall driver satisfaction with conditions on the local roadways. Your information will be grouped with all the other households and will not be analyzed individually. The information you provide as part of the survey will be held in strict confidence. Individual data will not be released to any persons or agencies.
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